Brand storytelling is targeted messaging that fosters the formation of authentic connections. This content focuses on a business’s values and provides the audience with a greater understanding of the business. Brand storytelling helps companies articulate their purpose.

2 minute read

An interview with Kathleen O’Connor, MA President & Founder of Achieve Accreditation by Jessica Prucha, BAJ Achieve Accreditation Brand Storyteller.

3 minute read

The global pandemic has required us all to re-evaluate our personal and professional lives with a new perspective. Covid-19 has wreaked havoc on our world, leaving in its wake: death, permanent disability, loss of livelihoods, a worldwide mental health crisis, and too many tragedies to adequately capture in words. 

2 minute read

Record numbers of skilled nursing providers are seeking Joint Commission Nursing Care Center Accreditation. Yet, there are still surprisingly old myths lurking in the background of this industry movement. The purpose of this article is to dispel the four most common myths that are no longer relevant in the skilled nursing industry.

3 minute read